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Posted on Thu, Jan. 15, 2004 story:PUB_DESC
Keeping hopes alive


Dec. 22 quake damaged Paso's historic business core, but owners hope a party will help bring customers back

The Tribune

For two full days last weekend, Cindy Claassen spent more than eight hours in her downtown Paso Robles party and gift store without selling a single item.

Compared with last year, sales at All Occasion Party and Gift are off 68 percent.

"We're dying, there's no doubt about that," she said, lamenting the lack of customers since the San Simeon Earthquake struck Dec. 22. "We're all starving for business."

Claassen and co-owner Debbie Wofford were given the green light to reopen the store at 840 13th St. on Dec. 26 because the building received only minor damage.

Though some shops up the street are still closed because of destruction from the magnitude 6.5 temblor, most downtown businesses are now back open. The problem is, Claassen said, nobody knows it.

To spread the word and get people shopping again, Claassen and other downtown merchants have organized a block party from 10 a.m. to 3 p.m. Saturday. They hope special entertainment and giveaways, food, beverages, bands, clowns and dancers will entice local residents to come downtown and help the merchants get back on their feet.

Each business is being asked to donate 10 percent to 20 percent of proceeds from the day to the merchant relief fund set up at Santa Lucia Bank through the Downtown Main Street Association.

Everything for the event -- from balloons to tables to signs -- has been donated because there was no money budgeted for the party.

"I'm planning a party for 250,000 people with a zero dollar budget," Claassen joked.

About 90 percent of downtown business owners are participating in the event, Claassen said. Even those that haven't re-opened at their original locations, such as Bistro Laurent and Alliance Board Co., plan to set up tables and participate.

"We're afraid if we wait six months, nine months or a year, a lot of us aren't going to be here because financially we can't survive," Claassen said.

Kevin McLaughlin, owner of the Wilmot Market at 725 13th St., said a barricade blocking part of 13th and Park streets sits directly in front of his market so it's difficult for drivers on Spring Street to see that businesses are open. Music and costumed employees will be on hand this weekend in an effort to bring in customers.

"Everybody keeps asking if I'm open," said McLaughlin, whose market was closed the entire week of Christmas. "It's tough for me to get awareness out."

Sales at the market, which only opened in September, have been down 90 percent during the first half of the week, and the weekends are down 50 percent to 60 percent.

"I planned on enough cash flow for the first year, but I didn't plan on a disaster," he said. "I'm hoping I can make it to spring."

If the city can get the downtown cleaned up before wine festivals start in March, McLaughlin thinks there's a chance downtown merchants can survive. If destruction is still obvious, people may stay away.

"We're frustrated down here, and we're scared," he said. "I'm afraid we're going to lose our momentum. I think the town could die, and it would be a couple of years before it starts to come alive again."

As manager of Bistro Laurent at the closed 1202 Pine St. eatery, McLaughlin and owner Laurent Grangien will have a booth set up at Saturday's party to publicize their restaurant's relocation to J. Lohr Winery at 6169 Airport Road.

So far, their nightly dinner business has been steady, but McLaughlin fears customers will lose interest in the novelty of driving to a far-away location.

In addition to the block party, downtown businesses are coming up with other creative ideas to attract customers.

McLintock's, which reopened Jan. 7, is offering a special 10 percent discount on all orders through the month of January.

"We don't want anybody to be afraid to come to downtown Paso Robles," said assistant manager Jenny Alaman. "We're trying to support the city of Paso Robles."

Since re-opening, business has been good, Alaman said. She couldn't provide numbers comparing current sales with past years, however.

Norma Moye, Paso Robles Main Street Association executive director, said Saturday's event is a great way to inform the public that downtown remains alive.

"If the public supports us, it gives merchants more confidence to stay," Moye said. "It keeps spirits going."


 

 

Paso Robles returning -- proud
Town holds 1-month-after block party to show how it's recovering from the quake (Kevin's idea...)

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Thursday, January 22, 2004

San Francisco Chronicle

Paso Robles, San Luis Obispo County -- Balloons and pennants were flying from buildings with cracked stucco. Wreaths, tributes and notices for post-traumatic stress counseling were attached to chain-link fences.

It was a block party to show that one month after the 6.5-magnitude earthquake of Dec. 22, Paso Robles lives. People by the hundreds came downtown to stare through the fences at fallen brick, as well as to eat, drink and be a community. Merchants who lost their stores had a chance to sell some of their goods retrieved by the Fire Department.

Signs of the disaster are still everywhere in this town of 26,000. The rubble that once was the 1892 Mastagni Building, where two women died in the earthquake, is still in the street. An SUV remains parked under the fallen roof that crushed it like a beer can.

But after a disaster such as the earthquake, recovery is measured in small steps. There's 3,400 feet of chain-link fence blocking off streets and buildings in Paso Robles, said Corri Perry of Fence Factory Rentals of Atascadero. On Christmas Eve, there was 4,000 feet of fence.

"I'd rather be doing some other kind of business," Perry said. "No more quakes."

Unfortunately, the aftershocks continue, including a 3.5 Tuesday night. "A sharp jolt, but no damage," said Sgt. Bob Adams of the Paso Robles Police Department.

Adams is proud of how the town is coming back. "We have our exclusionary zone down to half what it was," he said, referring to the part of downtown that's blocked off. "We green-tagged several buildings, and yesterday (Tuesday) one of our French restaurants, the Paris, reopened."

Every day there's a stream of visitors downtown, not all of whom are coming for the shops and restaurants that are left open. The wreckage of the Mastagni is a tourist attraction -- except visitors are so awestruck they don't act like tourists.

They're quiet. They examine every flower attached to the chain-link. They gaze at damaged stores frozen in time. A Santa Claus lies crushed in the window of the Rose in the Woods curio store in front of the flattened SUV.

"We came to see when things would get going again," Carter Dougherty said at Saturday's block party. He moved from Oakland to Paso Robles three months ago with his friend Sal Garcia.

Twenty-one of the 27 historic buildings in Paso Robles were damaged in the earthquake. The town had required owners to strengthen buildings with unreinforced masonry, but the deadline wasn't until 2018.

Some owners were smart enough not to wait. Next door to the Mastagni Building is a 1903 brick building housing F. McLintock's Saloon. The owners reinforced it a year ago, and the saloon is open for business.

"I climbed up on the roof, and the amount of steel they put into this building is amazing," said bartender Clint Martin. "That other building (the Mastagni) was just held up by bricks. That's the difference. It's sad. I knew one of the women who died there."

Numerous businesses in downtown Paso Robles are still closed or have relocated. At least $226 million in damage was done to homes, businesses and infrastructure in San Luis Obispo County, and much of the damage was concentrated here.

Norma Moye, executive director of the Paso Robles Main Street Association, was upbeat, especially now that the county has been declared a disaster area, making people eligible for federal aid.

"We're already receiving calls from people who want to move their businesses here," she said.

The quake is still Topic A in Paso Robles. At the Paso Robles Inn, a bartender spoke to regulars about how lucky employees were not to have been in front of the inn when brick fell from the facade.

The inn is still hopping, and on Sunday dozens of locals arrived for its famous brunch and a Dixieland jazz festival in the ballroom.

"We don't get discouraged," said Pete Herrlich, who was attending the festival. He said "we" even though he moved to Paso Robles only a year ago.

In recent years, real estate prices have skyrocketed as immigrants seeking quiet and lower real estate prices have moved in. As former Oaklander Garcia put it, "Half the people we meet here are from L.A. and the Bay Area."

"The people of Paso Robles really came out to support us," said Gary Brown, co-owner of We Olive, a store that specialized in local olives and olive oils but now is locked behind chain link.

The store had been open only four months, and now Brown has lost his lease on the damaged brick building.

The building was formerly occupied by the Pine Street Saloon, a venerable bar patronized by more than a few guys in cowboy hats. A year ago, owner Ron French moved next door to an 1887 wooden building.

"Can you believe the timing? We came through with just a few broken glasses," French said. "The engineers closed us down for a day because the building was leaning. We had to show them old photographs to prove the building had been leaning for 50 years."

Brown and his fiancee, Dee-Dee Crum, have moved their olive specialties for the time being into DiRaimondo's Italian Market.

"It's a good marriage," Brown said. It's the kind of marriage of inconvenience that's happened all over Paso Robles.

American Karate has moved in with the Paso Robles Athletic Club. Bistro Laurent has moved from its slightly damaged building to the J. Lohr winery on the outskirts of town.

"All of our customers have been very supportive," said manager Kevin McLaughlin of Bistro Laurent. "A lot of people who used to come once a week are now coming three times a week just to keep us in business."

McLaughlin noted that many of these customers were recent arrivals from major metropolitan areas on other fault lines, places such as Los Angeles and the Bay Area.

"All of these people have pulled together with their neighbors after the earthquake," he said. "They've all become sort of small-town people."